Opening Remarks In modern rapidly changing corporate environment, staying ahead of the rivals is essential. Market research has traditionally been a key strategy for achieving a market edge, but the emergence of Artificial Intelligence (AI) has transformed this field. AI-powered tools are reshaping how businesses gather, process, and act upon data

Overview Social media marketing is evolving significantly in recent years, driven by changes in innovation, consumer actions, and corporate demands. One of the most notable shifts in the marketing landscape has been the emergence of AI technologies. AI’s capability to reshape social media marketing is capturing the focus of businesses and markete